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Okay, it's not the end of the world. But, you should develop one at the next break and keep it handy. But I'll assume you have a pretty good idea of who your customers are and where they're located. These are the ?who? and ?where? parts of the marketing equation. This is critical in determining your media and budget. Both should have been included in your business plan. Okay Mitch Morse Hoodie , I'll stop beating a dead horse.
If I asked who your ideal customer was, the answer shouldn't be everyone that's breathing. Please be more specific. Women between 25 and 65. Young adult men. Seniors. That type of demographic data. And where would I find these people? Anywhere is not the answer. How far will your customers come from? Five or fifty square miles? This will narrow down the media and type. Does your typical customer read the paper, mailers Chris Jones Hoodie , watch television or listen to the radio? Probably, but which ones and at which times?
Who is your competition? Don't say you don't have any. Be realistic and examine how they are reaching their customers. Then consider similar placements, You will catch the most fish where the other experienced anglers are dropping their lines. So now you have a fair idea of the ?how Travis Kelce Hoodie ,? or media, to use. Let's look at the ?when.?
Are you seasonal? If you're an air conditioning repair business, the answer is obvious. But not so fast. Perhaps you need to do the most advertising when business is the slowest in the winter. In fact Justin Houston Hoodie , during recessionary times, the businesses that increased their ads gained the most market share. So consider being counter-intuitive and promote yourself in ways you might not have .
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