It was just yesterday that an old friend of mine got in touch with me by Googling my first and last name. He found all sorts of articles Dede Westbrook Shirt , which mentioned my name, including my own website as #1.
Googling Your Name is Money in Your Pocket
This reminded me of a client I had who was nowhere to be seen when you Googled their name. This was a huge problem since they were 100% referral and many people searched for their company name on the Internet to find their website. It took two months for them to start showing up, but when they did, it was a HUGE money maker for them. Potential customers who had been referred were finally able to find them.
With the pursuit of optimizing a site for certain keywords, so many companies forget to optimize for their own company name.
The Proof is in the Puddin'
A recent study by NielsenNetratings suggest that when web users know the name of a website, they prefer to type in a domain name in the 'search box? of Google or Yahoo Cam Robinson Shirt , rather than typing a domain name into the browser bar.
What does this tell you? Well, it says that if someone has heard of your company, they're either going to type in your website name or your domain name into the search box and your website better be ready and waiting at the top of the search engines.
Do YOU show up when your name or company name is Googled?
Here's How You Do It
To search engine optimize (SEO) your company name on your website, here are some tips. (This isn't an exhaustive list of all that you can do, but it's enough to get you started.)
** Choose one page on your website to optimize for your company name. It might be your Home page, Contact Us page or About Us page. I recommend your About Us page ? it seems that it's easier and better to talk about you on that page than any other page. Conversely Logan Cooke Shirt , the Home page should be all about them (What's In It For Me?) ? not about you.
** Add your company name to the ALT tags where possible. ALT tags are the tags that are connected to the images of your website. Search engines don't index images, so any text on your site that is in the form of an image won't get indexed. The search engines read the text and the keywords in the ALT tags instead.
** Add your company name to your Meta Tags: namely, Meta titles, Meta description and Meta keywords. A recent study showed that only 34% of Web site owners knew enough to include a simple keyword Meta tag on their website. Therefore, if you add a keyword and properly optimize the rest of your page, you'll be doing more than 66% of website owners. Of the 34% of owners who DO add Meta data Ronnie Harrison Shirt , so many forget to add their company name to the titles, description and keywords! They only remember to add keywords related to their productsservices. If YOU remember to do this, think how much further ahead you'll be
** Add your company name as a keyword to your chosen page's body and work it into the content at least 3-4 times. Try to place it one time nearer to the top of the page body. Repeat your company name at the start and end of your paragraphs and near the end of the body. That way, search engines won't make any mistake about the content since your company name is used repetitively and throughout the content.
** Where possible, include your company name within your hyperlinks. For example on the Home page, you could include the words ?Contact XYZ Company? within the hyperlink copy instead of just ?Contact Us?.
** Finally be patient. With these steps and ONLY these steps Telvin Smith Shirt , I helped one company go from not showing up on Google at all, to #1 in Google for their company name.
The Adventures of an Unrealistic Optimist Self Help Articles | November 21, 2006 Can a blind guy climb Everest? Can a CEO end world hunger? Learn how being an unrealistic optimist can help you achieve your impossible goals.
For quite some time I have considered myself a realistic optimist, someone who sees the world as it is, but works positively toward a desired outcome or solution.
Recently, though Blake Bortles Shirt , I read about Erik Weihenmayer, who calls himself an unrealistic optimist.
It turns out Erik was the first blind person to climb Mt. Everest. (As a pre-teen, I aspired to be the first woman to climb Everest, and since then, anyone who even attempts the world's tallest mountain has my admiration.)
But a blind guy? Well, apparently he did it! (His book A.J. Bouye Shirt , Touch the Top of the World, describes his achievement.)
Through intensive training, dedication, planning, and most of all belief, he reached the top.
In Fast Company magazine Myles Jack Shirt , Erik was quoted: "I hear people say, ?Seeing is believing.' I want people on my team who believe the opposite, ?Believing is seeing.' You've got to believe first in what you're doing and be sure you have a reason to believe it. You can tell who you would want on your team. You say, ?Hey, want to climb Everest with a blind guy?' Pretty quickly, you'll figure out who's a believer."
It is easy to look at our world and see a vast array of negative events and situations that boggle the mind. How can we ever turn the tide? Even in our businesses and careers Leonard Fournette Shirt , the "impossible" seems to show up regularly.
Take Tex Gunning, a Dutchman who is President of Unilever Bestfoods, Asia. In 1995 at age 45 he decided to learn how to make a solving major social problems an integral part of their corporate mission. His efforts resulted in one of the most dramatic business turnarounds on record.
The mission he took on was no less than ending the starvation of children in Asia, where a child dies every 5 seconds. They started in India, where the problem is at its biggest in terms of scale, because "if we can crack it there Jalen Ramsey Shirt , we can crack it anywhere."
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