Your home page is the most important page of your website. It is the one that will determine what your potential client or customer does after they arrive (i.e stays at or leaves your website).
Research on web usability shows that you only have a few seconds to catch the attention of your website visitors. One of the most important ways to do this is through your opening headline.
Your headline's main purpose is to attract attention and generate enough interest so that your visitors keep reading. It's a first step in a process where your goal is to eventually convince them to take action on your offer.
Here are a few tips for creating powerful headlines:
Let your readers know that your site is for them. People want to know immediately when they arrive at your site if they are going to get what they are looking for. Your headline should give someone indication that they are in the right place.
Make sure your headline focuses very specifically on the core problem of your target market or the key benefit that you are offering.
Choose interesting Nike Air Max Fly 2020 Norge , meaningful andor thought-provoking words. Ideally, your headline should jolt your reader into saying something like Nike Air Max 2019 Norge , 'Hey this is for me!"
Speak to your client's emotions. People typically make purchasing decisions based on their emotions so you want to be sure you illustrate to your potential clients and customers that you understand them and the feelings they are experiencing.
Your headline should be clear and to the point. Your reader should understand your message instantly. Do not water down or convolute your message so that the reader has to struggle to find it's meaning. One second of struggle could mean that your visitor is gone to the next site.
Writing attention-grabbing headlines can be challenging as there are many components to consider if they are to be successful.
You might want to do some reading in this area or hire someone to help you create your headline. Your headline can make all the difference in determining whether your website is drawing, as opposed to repelling Nike Air Max 720 2020 Norge , potential clients and customers.
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Bio of Author
Juliet Austin is a Marketing Coach Nike Air Max2 Light 2020 Norge , Consultant and Copywriter who assists coaches, therapists Nike Air Max Deluxe 2020 Norge , alternative health professionals, and socially responsible businesses in marketing their businesses. She helps her clients overcome resistances to marketing Nike Air Max 93 2020 Norge , learn no or low-cost marketing strategies, create compelling promotional materials Nike Air Max 2020 Norge , and write attention-grabbing website copy.
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The author grants permission to reprint this article so long as the copyright and by- line remain intact. Informing her of where the article will be published would also be appreciated. Dentists Debate the Merits of Mobile Clinics Health Articles | April 20, 2011 There is an ongoing debate among dentists over whether mobile dental clinics should be reimbursed through Medicaid for sealing children?s teeth.
There is a stirring debate currently happening in many areas around the country. It deals with whether or not mobile dental clinics should be able to receive payment from Medicaid. The question is primarily being addressed by pediatric dentists around the country who fear that this measure would prevent parents from bringing their children to more traditional clinics for comprehensive oral care. This question may be either a huge step forward or a stumbling block on the road for these mobile clinics to continue bringing access to care to underserved populations.
Mobile dentists are not a new phenomenon. In fact nonprofit organizations and public health departments have been providing dental care from these roving buses for years. They usually set up at school campuses or church parking lots for a few days or a weekend and then offer free sealants to the teeth of underserved children. These sealants provide protection against cavities and reduce the need for other services. Up until now however it has not been possible to bill the government for these treatments unless a parent is present at the time of treatment. There is among some dentists a push to change this so that they can serve more children.
On the other side of the issue are dentists who fear that by allowing and actively promoting this sort of care it will reduce the overall public opinion of visiting an established dental clinic. They say that this reduces the kids? access to other important diagnostic tools like cleanings and x-rays. They fear that by simply sealing teeth there will be an increase in other oral problems besides cavities.
While this camp is correct in theory that it is better to have kids go to an office and have annual check-ups the reality is that this is not happening. Less than 20% of lower income children even have sealants on their molars. In families where the decision is between paying the rent and going in for preventative care there is no question of where the priority is. The problem is not whether kids should go see their regular dentists. The problem is that many kids do not have regular care. Proponents of this issue state explicitly that if they could they would provide comprehensive dental care for every child.