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It Takes Two - How to Cultivate Profitable, Strategic Alliances To Increase Your Market Share Marketing Articles | May 1 Aleksander Barkov Jersey , 2005

"Cross promoting with other businesses can give you a significant advantage over the competition, with many benefits and cost savings." - Heidi Richards



More and more competition in the marketplace is making it necessary for companies to find creative ways to connect with customers and prospects, to enhance brand identity and attract top-notch employees. In order to enhance competitiveness in today?s marketplace Throwback Florida Panthers Jerseys , more and more companies are forming strategic alliances. Strategic alliances can maximize your position in the marketplace. When you learn how to leverage partnerships you increase your market share. It is also a very smart way to grow a small business. Cross promoting with other businesses can give you a significant advantage over the competition with many benefits and cost savings.


A strategic alliance is based on an arrangement between two companies to combine resource that will help both gain a greater share of the market. They are often formed when one business alone is unable to fill the gap in serving the needs of the marketplace. Forming strategic alliances can save time and boost productivity. It enables companies to be more efficient and concentrate on the core strengths in developing their products and services. These alliances can be formal (partnership agreement is put in writing) or informal (a handshake is all that is necessary to ?seal the deal?).


There are several ways you can collaborate with another business or individual to increase revenue, traffic, and even expertise to your business which ultimately will increase the value to the end-user (customer). Note: you can read more details about strategic alliances in the new book Self-Marketing Manual (release date Custom Florida Panthers Jerseys , October 15th). Send an email to Heidi@self-marketingnews with Manual in the subject line and you will receive a pre-publication order form.


Find the Right Partners


Collaborate with a well-known company - Most small businesses benefit from partnerships that add value, prestige and greater credibility to their own endeavors. Associating with a well-known business can give your company instant credibility and exposure. It?s not always about the bottom line.


Collaborate with Your Best Customers ? Look at the company or companies who do the most business with yours. Work with them to solidify the relationship by offering them more than just good products and service. Make it nearly impossible for them to consider going anywhere else. Continually asking them why they do business with you and why they stay are the best ways to keep them.


Collaborate with the Nonprofit Community ? Joining forces with nonprofits can increase your circle of influence and your visibility in the community. For more ideas on cause-related marketing, send a message to Heidi@self-marketingnews with ?cause-related marketing in the subject line.


Collaborate with a Former Employer ? You offer a product or service the former employer needs and provide it to them. You become a subcontractor or vendor to them. One of my dear friends worked for a fast-food company as their corporate trainer. When she decided to go into business for herself Authentic Florida Panthers Jerseys , they hired her to continue to provide training to their employees for several years. As her first major contract, the collaboration they created started her company on the road to success, and she still travels and does work for them.


Collaborate with a Competitor ? Believe it or not Florida Panthers Jerseys For Sale , competitors can be very good partners. For instance, they may offer a service or product you don?t or don?t wish to and vice-versa. They may also have the ability to handle a larger ?job? than your company. Joining forces. Cheap Jerseys China Cheap Jerseys From China Cheap Jerseys From China Cheap Majestic MLB Jerseys Cheap Soccer Jerseys China Cheap College Jerseys Cheap NCAA College Jerseys Wholesale Jerseys China Wholesale Authentic Soccer Jerseys Wholesale Nike NFL Jerseys